The Future of Consumers | Embracing Customer Loyalty – Part 2

The Future of Consumers | Embracing Customer Loyalty – Part 2

By Anastasia Lloyd-Wallis Chief Operating Officer and Head of Consumer Insights, Retail Doctor Group In part one of this two part series, I explored how customer loyalty has changed and shared a four step process to follow in revamping an existing loyalty program. In...
The Future of Consumers | Embracing Customer Loyalty – Part 2

The Future of Consumers | Embracing Customer Loyalty – Part 1

By Anastasia Lloyd-Wallis Chief Operating Officer and Head of Consumer Insights, Retail Doctor Group How customer loyalty has changed We really have seen a shift in the focus of loyalty. Customers are now wanting to create an emotional connection with brands. They’re...